“Ron DeSantis’ botched campaign announcement is another example of why he is just not ready for the job. The former president’s allies – who mounted savage weeks of attacks on the former Trump protégé, whom he clearly believes is his biggest primary threat – could barely contain glee at the fiasco that overtook DeSantis’ big moment. Ron DeSantis launches 2024 presidential bid on Twitter with Elon Musk Scott McIntyre/The New York Times/Reduxįlorida Gov. Ron DeSantis at his election night party in Tampa, Florida, in November 2022. And even when the event got up and running, it felt more like a fan fest for Musk, as various conservative opinion leaders called in to boost DeSantis but seemed more effusive about his host.įlorida Gov. The cliche that the best day of any presidential candidate’s campaign is when they first announce will not apply to DeSantis, who managed to obliterate his own message. Worse, the launch interview was delayed and plagued by glitches. The Florida governor has been preparing for months to run for president, but his official campaign launch committed a cardinal political sin – offering his opponents, especially ex-President Donald Trump, an opening to turn him into an object of ridicule.įirst, DeSantis made the unorthodox choice to make his long-awaited run official not among regular voters, but on a Twitter Spaces audio stream alongside Musk, the billionaire owner of the social media platform, which meant the biggest moment in his political career played out through a disembodied voice. Ron DeSantis’ campaign launch fizzled like one of Elon Musk’s early rocket prototypes.
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